大学生创新创业教程(第二版)【山西省规】省级规划(获奖)教材

主     编 :段文美,王雪娟,李慧

定     价 :49.80

书     号 :978-7-5236-2321-3

印 刷 色 :双色

出 版 社 :中国科学技术出版社

出版/修订日期:2026.6

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目录

项目一
认识创新创业
任务一 紧扣时代脉搏,走进创新创业 ············································· 3
任务二 探究创新创业要义,了解创业政策 ··································· 14
思想加油站·································································································· 21
实践阅兵场·································································································· 23
项目二
提升创新创业的素质与技能
任务一 培养创新思维,实现从 0 到 1 ············································· 27
任务二 学习创新技法,加速从 1 到 N ············································ 38
思想加油站·································································································· 53
实践阅兵场·································································································· 55
项目三
了解创业者与创业团队
任务一 激发创业动机,争当全能创业者 ········································ 59
任务二 组建创业团队,汇聚八方英才 ············································· 71
思想加油站·································································································· 83
实践阅兵场·································································································· 85
项目四
识别创业机会与风险
任务一 寻找创业机会,选择创业项目 ············································· 89
任务二 识别创业风险,越过前路障碍 ············································ 102
思想加油站···································································································111
实践阅兵场···································································································113
项目五
探索商业模式
任务一 认识商业模式,目标企业发展 ··············································117
任务二 学习商业模式画布,设计商业模式 ··································· 128
思想加油站·································································································· 144
实践阅兵场·································································································· 146
项目六
整合创业资源
任务一 获取创业资源,推动创业进程 ············································· 151
任务二 整合创业资源,谋划企业经营 ············································· 161
思想加油站·································································································· 172
实践阅兵场·································································································· 174
项目七
探析创业融资方法
任务一 分析融资需求,估算创业资金 ············································· 179
任务二 选择融资方式,打通融资渠道 ············································· 188
思想加油站·································································································· 198
实践阅兵场·································································································· 200
项目八
准备创业计划书与路演
任务一 构想创业计划,规划未来发展 ············································· 205
任务二 撰写创业计划书,绘制创业蓝图 ········································ 213
任务三 积极项目路演,演练创业宏图 ············································· 226
思想加油站·································································································· 235
实践阅兵场·································································································· 236
项目九
注册与管理企业
任务一 明确组织形式,注册初创企业 ············································· 241
任务二 管理初创企业,保证日常运转 ············································· 260
思想加油站·································································································· 271
实践阅兵场·································································································· 272
参考文献 ····································································································· 275

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